Posted on January 28, 2012, Saturday
NEW COLLOBORATION: (From left) Tee, Mohd Ali, Wong and Swiss-International vice president of operations Jimmy Chow are seen at the signing ceremony.
Swiss-Garden International Hotels, Resorts & Inns (Swiss-Garden International) has signed an agreement to manage the Swiss-Garden Hotel Melaka that is being developed by Kerjaya Hotel Sdn Bhd (Kerjaya Prospek).
At the signing ceremony, Swiss-Garden International was represented by its president, Andrew Wong, while Kerjaya Prospek was represented by its chief executive officer, Tee Eng Ho. Witnessing the signing was Chief Minister of Melaka, Datuk Seri Mohd Ali Mohd Rustam.
Swiss-Garden International would manage the 32-storey hotel tower with 306 rooms, provide technical consultation on the development, design as well as develop marketing and branding strategies for the hotel.
Swiss-Garden Hotel Melaka is strategically located in the Central Malacca District, a prime central business and tourist district, a mere 15 minutes’ walk from the vibrant Jonker Street and surrounded by the city’s historical heritage.
The hotel is part of a mixed development comprising of retail, hotel and serviced apartments at the Melaka River front, next to a monorail station. It would be the 11th hotel under the group’s management. Facilities on the ninth floor include an infinity pool, a gym, a bar and restaurant while the grand ballroom could accommodate 1,000 guests.
Swiss-Garden International currently manages and operates 10 hotels, resorts and serviced apartments in prime locations in Malaysia and Australia with an inventory of 2,000 rooms.
According to Francis Lee, vice president of business development as well as sales and marketing for Swiss-Garden International, “The Swiss-Garden Melaka is an ideal avenue for our brand expansion as the demand and growth opportunities for hotels and service apartments in Melaka have escalated.
“Our presence will add value to the state as there is a lack of quality serviced apartments that are managed by an international brand. The state’s unparalleled natural attractions and historical heritage will offer travelers a unique experience that is unsurpassed.
“Melaka recorded a total of 10.35 million tourist arrivals from January to December 2010 and hotel guests were recorded at 3.8 million, an increase of 3.4 per cent from the same period in 2009.
“This is attributed to attractive promotions and marketing strategies by the state and a testament of its tourism growth opportunities,” he said.
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